About Us

Who are We?

Mitchells Plain Online Store was started with a R50.00 on the 14th April 2015, as a general community-based online store by 6 friends. The idea was to sell everyday-household goods, from pegs to adhesives. In our collection of items, we had the homeware range. Specifically, the bedding section is what got peoples’ attention. In 2017, the directors decided to focus on the bedding instead as customers started demanding new varieties, new products and new collections in this category

In 2018, Mitchells Plain Online Store pivoted to an e-commerce Retailer & Distributor of bright, uniquely designed, quality bed linen with a footprint across South Africa.

The Goal?

  • To enhance the look and feel of your bed and bedroom in a bright but beautiful way.
  • To promote quality linen at affordable prices.
  • To get the “old-fashioned” brick-n-mortar customer to shop online.
  • To create a community of bedding enthusiasts.
  • To ensure customers, which we call “Family”, receive a Raving Fan customer service and experience.

Our Mission

Our mission is to brighten up the homes of our family in a way that shows that we care.


To provide access to quality home products for our family, earning minimum wage or more, who live anywhere in SA, and to engage with them in way that makes them feel comfortable.